tag:blogger.com,1999:blog-5915018894001098396.post4001909578871015733..comments2023-08-06T07:09:51.099-04:00Comments on News after Newspapers: iPad strategies for publishersUnknownnoreply@blogger.comBlogger18125tag:blogger.com,1999:blog-5915018894001098396.post-29066643919306847842010-03-11T15:38:52.364-05:002010-03-11T15:38:52.364-05:00Kirby: You choose paper. Fair enough. 99,999% of y...Kirby: You choose paper. Fair enough. 99,999% of your fellow earthlings will choose different. And that is what this blog is all about, I think.Per Helge Seglstennoreply@blogger.comtag:blogger.com,1999:blog-5915018894001098396.post-74572650659985161182010-03-11T08:07:03.632-05:002010-03-11T08:07:03.632-05:00People who own/love horses, still ride them and ho...People who own/love horses, still ride them and hold them dear. More importantly, they would NEVER trade them in for a mere Toyota. I'm a cyclist. If ebooks launch a new age of literacy, I'm all for it. But, according to all that is written here, that is not the aim. Epads are for consumers, not book lovers. There are far more gamers than readers. The only advantage I envision for readers is the boon this will create for small press.<br /><br />As for adopting, I choose paper over plastic.Kirbyhttp://bodylit.wordpress.com/noreply@blogger.comtag:blogger.com,1999:blog-5915018894001098396.post-55018429999243172462010-03-10T10:52:16.602-05:002010-03-10T10:52:16.602-05:00Inkling> "we need applications to create h...Inkling> "we need applications to create high-quality ebooks at least as easy as with inDesign."<br /><br />Make it platform-native tools, e.g. assembly of graphics-intensive richtext content for tablets right on the iPad (or another tablet).ianfhttps://www.blogger.com/profile/00925648701077793380noreply@blogger.comtag:blogger.com,1999:blog-5915018894001098396.post-24719498590563433722010-03-10T10:23:31.348-05:002010-03-10T10:23:31.348-05:00No, Kirby. That would be adopt. Sorry you didn'...No, Kirby. That would be adopt. Sorry you didn't get it. You might be somewhat right about pads and phones on the subway. The books of today will be pads and the papers will be phones. Except there will be HTC, Motorola, Sony, Nokia and Samsung phones there along with the iPhones. But you are obviously not trying to promote the iPhone, so I'll let the product monopoly naivity speech be. Almost:<br />You say that people who love books will read books. Well, once they said that people who love horses, will ride horses And when Henry Ford came along a lot of people said that noone would drive anything but Fords. Well they were all pretty wrong, and I think I'll be pretty right, even if it is annoying.Per Helge Seglstennoreply@blogger.comtag:blogger.com,1999:blog-5915018894001098396.post-19972338885076644242010-03-10T06:43:31.816-05:002010-03-10T06:43:31.816-05:00Per Helge: That would be "adapt," not &q...Per Helge: That would be "adapt," not "adopt." And, no, I don't envision, whatsoever, a subway full of pad readers on their way to work. They can already read their iPhones, and don't do that (except texting). People who love books, love books.Kirbynoreply@blogger.comtag:blogger.com,1999:blog-5915018894001098396.post-22045438618345151002010-03-09T17:28:47.689-05:002010-03-09T17:28:47.689-05:00Kirby: A pad. Not iPad. Adopt.Kirby: A pad. Not iPad. Adopt.Per Helge Seglstennoreply@blogger.comtag:blogger.com,1999:blog-5915018894001098396.post-70981862377178170032010-03-09T15:51:55.164-05:002010-03-09T15:51:55.164-05:00Martin: Yes I too think we agree on the main parts...Martin: Yes I too think we agree on the main parts. And I surely agree with you that these are times for alliances. For now we are in charge of content, but that might change. Device makers and internet providers are big enough to buy up media and content providers to get the content they need to hold on to their closed systems (device makers) or make their advertisment space even more attractive (internet providers). I think there is a danger that this might turn in to a race to take control over this new continent.<br />The assosiation of norwegian print publishers has a e-reader platform developing project going on, and are in contact with Skiff, amongst others. New Issue Media should have the muscles to make something good on your side of the Atlantic, especially if even more participants join in.<br /><br />Dmitri: You are right about Kindle and e-books, of course. But the reason they are so very much in the lead is that Amazon were first out with a conveniant way to buy books for their device. But they will not be allowed to maintain such a leading role for very long. The law of markets and competition will soon make sure a bundle of e-book sellers have just as good and convenient e-media stores up and running. And then Kindle will face fierce competition from many other e-readers.Per Helgenoreply@blogger.comtag:blogger.com,1999:blog-5915018894001098396.post-31184745406722289622010-03-09T15:43:24.518-05:002010-03-09T15:43:24.518-05:00Wait. This is hilarious. Every print form known to...Wait. This is hilarious. Every print form known to man must be prepared to change and adapt (or die) to iPad. Next.Kirbyhttp://bodylit.wordpress.com/noreply@blogger.comtag:blogger.com,1999:blog-5915018894001098396.post-31881057582407165642010-03-09T13:38:53.725-05:002010-03-09T13:38:53.725-05:00"They take control over our customers, and th..."They take control over our customers, and the customer's data and they expect to get paid quite a lot."<br /><br />Is this not also describing Amazon and other online distributors? We shall soon see if no Flash, multitasking and other computer features doom iPad but maybe consumers will say again that features are not as important as experience. Kindle does not have Flash or multitasking and seems to be doing OK.Dmitri Smyslovnoreply@blogger.comtag:blogger.com,1999:blog-5915018894001098396.post-7714196823627526922010-03-09T13:31:34.507-05:002010-03-09T13:31:34.507-05:00Per, I think we mostly agree. I didn't say (or...Per, I think we mostly agree. I didn't say (or mean to imply) that iPad could "save post print media." But certainly print as well as online publishers ignore it (and its kin) at their peril.<br /><br />Yes, it's a device with shortcomings like no flash, no camera, etc. as a result of Apple compromises to get to the right price point (that's my guess).<br /><br />But maybe this affords publishers a bit of time to do what you suggest as developing "hot global standard software" and what I envision as a touch browser for tablets. <br /><br />The Digital Publishing Alliance meeting in Columbia Mo. the last few days spent much time discussing the possibility of forming a consortium to do this kind of thing (or joining the existing magazine consortium called Next Issue Media, which would be smarter IMO).Martin Langeveldhttps://www.blogger.com/profile/05745134335677178737noreply@blogger.comtag:blogger.com,1999:blog-5915018894001098396.post-72289124600948719282010-03-09T13:10:31.985-05:002010-03-09T13:10:31.985-05:00I really don't understand this overwhelming em...I really don't understand this overwhelming embracing of the ipad as the device to save post print media . I'd understand it if you were talking about the pad as a class of devices, but the Apple ipad is most of all bad for publishers. They take control over our customers, and the customer's data and they expect to get paid quite a lot. As if that isn't enough it really has some bad limitations as a handheld computer. For instance: How can you surf the internet properly without flash? What kind of frustrations isn't going to emerge when you can't run more than one program at a time, when you can't print from it, when you don't find any usb port. And the list goes on and on.<br /><br />The e-reader/pad revolution we are experiencing at the moment is a revolution mostly in terms of evoluting the personal computer. The desktop and the laptop are going to disappear, and all personal computers will be slates and plates and pads with colourful video fast epaper screens - and everything you would expect on a pc today. And of course the devices will be open. Apple caved in with the Mac, and they will cave in with the ipad and the apps and all other whatnots.<br /><br />So the print media should consentrate on developing some hot global standard software to make it easy for all kind of publishers - small as well as large - to present their stuff as beautiful, reader friendly and storytelling friendly on e-paper as they do on tree paper. And even more important, find a way to make e-paper magazines as tempting for advertisers as tree paper magazines and newspapers are today. Those are the real challenges for the print media in these wonderful, exciting times.Per Helge Seglstennoreply@blogger.comtag:blogger.com,1999:blog-5915018894001098396.post-25512356299767071452010-03-09T11:32:58.095-05:002010-03-09T11:32:58.095-05:00The iPad is merely the hardware, likely to be foll...The iPad is merely the hardware, likely to be followed by similar products from others. That’s not enough for a revolution. What’s still needed is an ebook standard that’d allow ebooks to look as good as an iPad or a high-quality color print book are capable of displaying. It must include new features that printed books can’t have, such as links and pop-up notes. It also must be able to do what print books can already do–allow highlighting and on-page note taking, particularly for textbooks. Finally, we need a distribution system that means that when you buy a book, it’s yours for life without a lot of hassle moving it between devices and platforms.<br /><br />Except for PDF, which can’t adapt well to different screen sizes, current ebook standards are as wimpy as HTML was in the early 1990s. They are good enough for novels, but woefully inadequate for anything else. And for that, blame the entire industry, which is too obsessed with proprietary solutions (Amazon and Sony) and too stuck on DRM (everyone in the industry) to think straight about what is needed.<br /><br />Adobe, which might actually be doing something useful, is too eager to please a clueless industry to lead like they did with PDF. Apple might be able to do something, expanding the ePub standard, keeping it open, and creating software to create books in that new standard. But I see no evidence they are interested in doing that.<br /><br />Along with a powerful ebook format, we need applications that make creating high-quality ebooks at least as easy as with InDesign. No coding with XML or CSS required. No kludgy workarounds and restrictions like creating ePub with the current version of InDesign. Real tools that really work for ordinary people.<br /><br />Until that happens, the ebook market is likely to be dominated by here-today-gone-tomorrow thrillers and cheap romance novels.Inklinghttps://www.blogger.com/profile/05272203500649628022noreply@blogger.comtag:blogger.com,1999:blog-5915018894001098396.post-37846975938746539142010-03-09T10:47:26.203-05:002010-03-09T10:47:26.203-05:00The iPhone OS touch UI is going to extend to Mac O...The iPhone OS touch UI is going to extend to Mac OS X itself.<br /><br />Web designers had better start thinking about how touch will radically change what people want from the Internet:<br /><br /><a href="http://ebooktest.wordpress.com/2010/01/31/web-designers-wake-up-and-smell-the-touchscreen-coffee/" rel="nofollow">Web Designers: Wake Up And Smell The Touchscreen Coffee!</a><br /><br />Books will also have to change:<br /><br /><a href="http://ipadtest.wordpress.com/2010/03/08/smart-digital-books-the-bookscape/" rel="nofollow">Smart Digital Books: The Bookscape</a>Mike Canehttps://www.blogger.com/profile/12396654716615965650noreply@blogger.comtag:blogger.com,1999:blog-5915018894001098396.post-59733795921769631642010-03-09T08:33:18.931-05:002010-03-09T08:33:18.931-05:00It's human nature to perceive the new in terms...It's human nature to perceive the new in terms of the old. We had the iron horse, the flying machine, the horseless carriage, etc. Each time, few had the vision to immediately grasp the implications of the new technology.<br /><br />As a developer, I see the iPad as something new because I'm able to imagine apps for it that I would not dream of creating for any device that currently exists. To create the optimal iPad experience the media must understand why the iPad is new. A good start would be to jettison the assumptions and conventions that have informed their decisions in the past.Simonenoreply@blogger.comtag:blogger.com,1999:blog-5915018894001098396.post-25881375774160310232010-03-08T23:36:03.177-05:002010-03-08T23:36:03.177-05:00Sunday, March 7, 2010
iPad is not a linear, incre...<i>Sunday, March 7, 2010<br /><br />iPad is not a linear, incremental development. </i>LOL.<br /><br />There is nothing new in iPad. Other tablets with just as good specs have been on the market for some time. The only thing new Apple is bringing is that it says "Apple" on the box.Phoggnoreply@blogger.comtag:blogger.com,1999:blog-5915018894001098396.post-78735934568612012052010-03-08T22:35:14.999-05:002010-03-08T22:35:14.999-05:00The thing is, the Wired example is a proof of conc...The thing is, the Wired example is a proof of concept. Lots of hubbub about nothing. All if these publishers are trotting out these new tablet examples because they haven't figured out how to make money off their actual web sites. And you know what's going to look awesome in the browser built into the ipad? A website. <br /><br />I can see purchasing an app for a small screen mobile device like an iPhone, blackberry, or android device. On the bigger screen, not so sure. Even if a magazine stopped coming out in print format, there are plenty of free ad-supported sites to prevent me from purchasing. <br /><br />This was posted via the safari web browser, on my iPhone.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5915018894001098396.post-77082164333044326432010-03-08T19:37:26.660-05:002010-03-08T19:37:26.660-05:00Newspapers aren't necessarily at a disadvantag...Newspapers aren't necessarily at a disadvantage when compared with glossy magazines. If newspapers focus on building in more video, social networking and rich, interactive multimedia, they'll look just as sharp on the iPad as Wired.Andrewhttp://andrewjkaplan.comnoreply@blogger.comtag:blogger.com,1999:blog-5915018894001098396.post-10748710252859708332010-03-08T08:33:41.506-05:002010-03-08T08:33:41.506-05:00Thanks Martin. I agree with your perspective on th...Thanks Martin. I agree with your perspective on the iPad. We can't even imagine what the developers are going to do with this tool.<br /><br />So, as a local media company, we are diligently focused on creating information differently in the first instance, as heavily tagged "elements" that can flow into multiple applications to provide relevant information, in context, on such a mobile tool.cpetersiahttps://www.blogger.com/profile/10730605749652039937noreply@blogger.com