Below, I’ve listed each of my 2011 predictions (somewhat abbreviated in some cases — just click back to the original post for the full verbiage). Following each 2011 prediction, read my report on how things actually turned out, plus a fresh prediction for 2012.
2011 Prediction: Digital convergence: News, mobile, tablets, social couponing, location-based services, RFID tags, gaming . . . All these things will not stay in separate silos. . . . imagine for a moment: personalized news delivered to me on my tablet or smartphone, tailored to my demographics, preferences, and location; coupon offers and input from my social network, delivered on the same basis; the ability to interact with RFID tags on merchandise (and on just about anything else); more and more ability not only to view ads but to do transactions on tablets and phones — all of these delivered in a entertaining interfaces with gaming features (if I like games) or not (if I don’t). In other words: news delivered to me as part of a total environment aware of my location, my friends, my interests and preferences, essentially in a completely new online medium — not a web composed of sites I can browse at my leisure, but a medium delivered via a device or devices that understand me and understand what I want to know, including the news, information and commercial offers that are right for me. All of this is way too much to expect in 2011, but as a prediction, I think we’ll start to see some of the elements begin to come together, especially on the iPad.
How I did: Some hits, some misses in a complex prediction there....
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