Full disclosure right up front: I’m one of the partners launching the venture described herein.
This morning in Washington, D.C., Jeff Vander Clute and I announced the formation of CircLabs, a technology company based in Silicon Valley that’s building a new service to finance online news. CircLabs has seed funding from the Donald W. Reynolds Journalism Institute at the University of Missouri.
The announcement was part of a one-day conference entitled “From Gatekeeper to Information Valet: Work Plans for Sustaining Journalism,” organized by Bill Densmore, another partner in the project along with Joe Bergeron, a Silicon Valley software engineer.
CircLabs plans a suite of services, the first of which is code-named “Circulate.” Software development on Circulate is underway, and we anticipate launching the service during the second half of this year.
Circulate will address the challenges of how to increase traffic to media-affiliated websites, secure relationships with online users and enhance the value of news. The Associated Press has been cooperating with us and is supportive of the service. We anticipate including a variety of strategic partners — unique investors necessary for continued development after the launch of Circulate.
Continue reading this post at Nieman Journalism Lab.