Friday, March 6, 2009

Back to the future: MediaNews revives "print your own newspaper"

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In an approach rather different from Microsoft’s vision of content delivery in the future, which I described yesterday, MediaNews Group has announced plans for I-News, a system that will print your own customized newspaper on your own printer:

The “individuated” stories selected by each reader are sent to a special printer being developed for MediaNews that each customer would have at home.The printer will format the stories and print them or send them to a computer or mobile phone for viewing later in the day.

Ads will be delivered as well. Where possible, the ads will be matched to each reader’s choice of stories. For example, a reader who selects high school sports stories might receive ads from retail sports stores, or skiers might receive ski-related ads.

Moreover, MediaNews suggests, once this notion takes hold, the company might only have to print and deliver actual newspapers three days a week:

Continue reading this post at Nieman Journalism Lab.

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